Bough took on the challenge of defining the visual identity for Bike–Innovation Scotland and its affiliated sub-brands: Bike–Enterprise, Bike–Industries, and Bike–Lab. Our creative process aims to capture the essence of innovation, collaboration, and progress within the cycling domain. The resulting brand identity seamlessly integrates with Bike–Innovation Scotland's mission and vision.

The sub-brands were meticulously crafted to align with the unique aspects of each facet of Bike–Innovation Scotland's offerings. We ensured each sub-brand maintained a cohesive visual language while possessing distinct characteristics.

The partnership between Bough and Bike–Innovation Scotland resulted in a brand identity that reflects the organisation's commitment to excellence and positions it as a trailblazer in the cycling sector. The new identity is poised to make a lasting impact as Bike–Innovation Scotland gears up for its launch.

Our expertise in branding and design played a pivotal role in shaping the visual narrative of Bike–Innovation Scotland. The studio's dedication to understanding the client's vision and translating it into a compelling brand identity has set the stage for successfully introducing Bike–Innovation Scotland to the cycling community.

The collaboration between Bough and Bike–Innovation Scotland exemplifies how thoughtful brand design can elevate an organisation's profile and communicate its values effectively. As Bike–Innovation Scotland embarks on its journey to revolutionise Scotland's cycling industry, its distinctive brand identity will undoubtedly contribute to its success in the years to come.