Bough and DMBinS worked hand-in-hand to ensure that the event's visual identity accurately reflected their shared vision and objectives. Through a collaborative effort, Bough comprehensively understood DMBinS's goals and aspirations for the event before embarking on the design process. The resulting visual identity is a striking and memorable representation of the event, featuring concentric rays emanating from a central point, which captures the essence and energy of the event.

As part of our efforts to create excitement around the event, we designed various promotional materials. This included posters and social media graphics to help us reach a wider audience and generate interest.

To make these designs stand out, we incorporated an illustration of a family riding through a forest at night. This image perfectly captured the event's enchanting atmosphere and would help entice people to attend. Using this illustration across all promotional materials, we created a cohesive and memorable visual identity for the event, which helped it succeed.