Light Up The Trails

Project

Light Up The Trails

Overview

Developing Mountain Biking in Scotland (DMBinS) approached us with a request to design a visual identity for a night-riding event that they were planning to organise. Light Up The Trails offered a unique and exciting family adventure that combined mysticism, sounds, and visuals with the thrill of riding around Glentress Forest after dark.

Bough and DMBinS worked hand-in-hand to ensure that the event's visual identity accurately reflected their shared vision and objectives. Through a collaborative effort, Bough comprehensively understood DMBinS's goals and aspirations for the event before embarking on the design process. The resulting visual identity is a striking and memorable representation of the event, featuring concentric rays emanating from a central point, which captures the essence and energy of the event.

Credits: Innes Graham, Photography

Deliverables

Brand Design

Art Direction

Brand Development

Brand Identity

Naming

Digital Design

Social Media

Print Design

Marketing Collateral

Light Up The Trails logo
Light Up The Trails logo
Light Up The Trails logo

As part of our efforts to create excitement around the event, we designed various promotional materials. This included posters and social media graphics to help us reach a wider audience and generate interest.

To make these designs stand out, we incorporated an illustration of a family riding through a forest at night. This image perfectly captured the event's enchanting atmosphere and would help entice people to attend. Using this illustration across all promotional materials, we created a cohesive and memorable visual identity for the event, which helped it succeed.

As part of our efforts to create excitement around the event, we designed various promotional materials. This included posters and social media graphics to help us reach a wider audience and generate interest.

To make these designs stand out, we incorporated an illustration of a family riding through a forest at night. This image perfectly captured the event's enchanting atmosphere and would help entice people to attend. Using this illustration across all promotional materials, we created a cohesive and memorable visual identity for the event, which helped it succeed.

As part of our efforts to create excitement around the event, we designed various promotional materials. This included posters and social media graphics to help us reach a wider audience and generate interest.

To make these designs stand out, we incorporated an illustration of a family riding through a forest at night. This image perfectly captured the event's enchanting atmosphere and would help entice people to attend. Using this illustration across all promotional materials, we created a cohesive and memorable visual identity for the event, which helped it succeed.

Light Up The Trails poster
Light Up The Trails icon
Light Up The Trails poster
Light Up The Trails icon
Light Up The Trails poster
Light Up The Trails icon
Light Up The Trails Glentress Forest
A family riding their bikes at the Light Up The Trails event at Glentress Forest
A family riding their bikes at the Light Up The Trails event at Glentress Forest
Light Up The Trails Glentress Forest
A family riding their bikes at the Light Up The Trails event at Glentress Forest
A family riding their bikes at the Light Up The Trails event at Glentress Forest
Light Up The Trails Glentress Forest
A family riding their bikes at the Light Up The Trails event at Glentress Forest
A family riding their bikes at the Light Up The Trails event at Glentress Forest

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