Cycling Sounds — Bough Studio

The icon combines a bicycle’s drivetrain with the visual language of sound. Two things that belong together, distilled until the connection is obvious. The result is a mark that is unmistakably cycling and unmistakably sound, neither dominating the other.

The colour palette draws on the 1989 ADR team jersey worn by Greg LeMond, one of the sport’s most recognisable kits. Vibrant, specific, and earned. It pays homage to cycling’s heritage without resorting to nostalgia.

Tightype’s Moderat Mono anchors the typographic system. Mono spacing carries the right associations; precise, technical, and at home in both audio software and cycling data. It positions the brand in the digital space it was built for.

The icon combines a bicycle’s drivetrain with the visual language of sound. Two things that belong together, distilled until the connection is obvious. The result is a mark that is unmistakably cycling and unmistakably sound, neither dominating the other.

The colour palette draws on the 1989 ADR team jersey worn by Greg LeMond, one of the sport’s most recognisable kits. Vibrant, specific, and earned. It pays homage to cycling’s heritage without resorting to nostalgia.

Tightype’s Moderat Mono anchors the typographic system. Mono spacing carries the right associations; precise, technical, and at home in both audio software and cycling data. It positions the brand in the digital space it was built for.

The icon combines a bicycle’s drivetrain with the visual language of sound. Two things that belong together, distilled until the connection is obvious. The result is a mark that is unmistakably cycling and unmistakably sound, neither dominating the other.

The colour palette draws on the 1989 ADR team jersey worn by Greg LeMond, one of the sport’s most recognisable kits. Vibrant, specific, and earned. It pays homage to cycling’s heritage without resorting to nostalgia.

Tightype’s Moderat Mono anchors the typographic system. Mono spacing carries the right associations; precise, technical, and at home in both audio software and cycling data. It positions the brand in the digital space it was built for.

A Framer holding page went live ahead of the full launch, capturing interest and building anticipation before the platform was ready. It was simple, on-brand, and did exactly what a holding page should.