Project
Discover Nature Award
Project
Discover Nature Award
Project
Discover Nature Award
Overview
Bough Studio worked with Borders Forest Trust to develop a compelling brand identity for the Discover Nature Award. This initiative helps people build a deeper connection with nature, emphasising immersive experiences over simple access. Through engaging activities for young adults, the award revitalises the joy of outdoor exploration.
Inspired by pockets full of pine cones, sticks, and stones, this idea reflects the innocent joy of our four-year-old collecting treasures from the forest. This approach embraces a childlike perspective. It encourages appreciating nature not just as a destination, but as an experience filled with wonder and awe. This philosophy shaped the design, making nature a treasure trove waiting to be discovered.
Inspired by pockets full of pine cones, sticks, and stones, this idea reflects the innocent joy of our four-year-old collecting treasures from the forest. This approach embraces a childlike perspective. It encourages appreciating nature not just as a destination, but as an experience filled with wonder and awe. This philosophy shaped the design, making nature a treasure trove waiting to be discovered.
Inspired by pockets full of pine cones, sticks, and stones, this idea reflects the innocent joy of our four-year-old collecting treasures from the forest. This approach embraces a childlike perspective. It encourages appreciating nature not just as a destination, but as an experience filled with wonder and awe. This philosophy shaped the design, making nature a treasure trove waiting to be discovered.
Overview
Bough Studio worked with Borders Forest Trust to develop a compelling brand identity for the Discover Nature Award. This initiative helps people build a deeper connection with nature, emphasising immersive experiences over simple access. Through engaging activities for young adults, the award revitalises the joy of outdoor exploration.
Inspired by pockets full of pine cones, sticks, and stones, this idea reflects the innocent joy of our four-year-old collecting treasures from the forest. This approach embraces a childlike perspective. It encourages appreciating nature not just as a destination, but as an experience filled with wonder and awe. This philosophy shaped the design, making nature a treasure trove waiting to be discovered.
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The inspiration: A selection of treasures from my son's forest collection.
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The Discover Nature Award brand mark.
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The inspiration: A selection of treasures from my son's forest collection.
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The Discover Nature Award brand mark.
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The inspiration: A selection of treasures from my son's forest collection.
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The Discover Nature Award brand mark.
At the heart of the identity is a stylised Scots pine cone. This symbol embodies growth, resilience, and adventure. It stands for new beginnings and the potential for exploration. The design is versatile and straightforward. It works well across print, signage, and digital platforms. This symbol evokes warmth and wonder.
At the heart of the identity is a stylised Scots pine cone. This symbol embodies growth, resilience, and adventure. It stands for new beginnings and the potential for exploration. The design is versatile and straightforward. It works well across print, signage, and digital platforms. This symbol evokes warmth and wonder.
At the heart of the identity is a stylised Scots pine cone. This symbol embodies growth, resilience, and adventure. It stands for new beginnings and the potential for exploration. The design is versatile and straightforward. It works well across print, signage, and digital platforms. This symbol evokes warmth and wonder.
At the heart of the identity is a stylised Scots pine cone. This symbol embodies growth, resilience, and adventure. It stands for new beginnings and the potential for exploration. The design is versatile and straightforward. It works well across print, signage, and digital platforms. This symbol evokes warmth and wonder.
Bold, wayfinding-inspired typography enhances the visual identity. It acts as a guiding beacon, like a trail marker in the wilderness. This design choice is not just aesthetic; it encourages participation and reconnection with nature.
Bold, wayfinding-inspired typography enhances the visual identity. It acts as a guiding beacon, like a trail marker in the wilderness. This design choice is not just aesthetic; it encourages participation and reconnection with nature.
Bold, wayfinding-inspired typography enhances the visual identity. It acts as a guiding beacon, like a trail marker in the wilderness. This design choice is not just aesthetic; it encourages participation and reconnection with nature.
Bold, wayfinding-inspired typography enhances the visual identity. It acts as a guiding beacon, like a trail marker in the wilderness. This design choice is not just aesthetic; it encourages participation and reconnection with nature.
Since certificates often go unnoticed, we suggested the brand adopt a reward system inspired by organisations like the Scouts. They celebrate achievements with tangible items. In our approach, participants would receive embroidered patches instead of traditional certificates. Each patch would represent a specific accomplishment or level reached in the Discover Nature Award. Patches would be awarded upon completion of related activities or milestones. Participants can attach patches to clothing, bags, or displays. They serve as concrete symbols of participants’ progress and success.
These patches are visible reminders of participants’ dedication. They also foster a sense of community and belonging. By offering engaging recognition, the brand boosts participation and motivates individuals to pursue goals. This strategy transforms recognition into badges of honour. It encourages a culture of celebration and fosters loyalty beyond the program.
Since certificates often go unnoticed, we suggested the brand adopt a reward system inspired by organisations like the Scouts. They celebrate achievements with tangible items. In our approach, participants would receive embroidered patches instead of traditional certificates. Each patch would represent a specific accomplishment or level reached in the Discover Nature Award. Patches would be awarded upon completion of related activities or milestones. Participants can attach patches to clothing, bags, or displays. They serve as concrete symbols of participants’ progress and success.
These patches are visible reminders of participants’ dedication. They also foster a sense of community and belonging. By offering engaging recognition, the brand boosts participation and motivates individuals to pursue goals. This strategy transforms recognition into badges of honour. It encourages a culture of celebration and fosters loyalty beyond the program.
Since certificates often go unnoticed, we suggested the brand adopt a reward system inspired by organisations like the Scouts. They celebrate achievements with tangible items. In our approach, participants would receive embroidered patches instead of traditional certificates. Each patch would represent a specific accomplishment or level reached in the Discover Nature Award. Patches would be awarded upon completion of related activities or milestones. Participants can attach patches to clothing, bags, or displays. They serve as concrete symbols of participants’ progress and success.
These patches are visible reminders of participants’ dedication. They also foster a sense of community and belonging. By offering engaging recognition, the brand boosts participation and motivates individuals to pursue goals. This strategy transforms recognition into badges of honour. It encourages a culture of celebration and fosters loyalty beyond the program.
Since certificates often go unnoticed, we suggested the brand adopt a reward system inspired by organisations like the Scouts. They celebrate achievements with tangible items. In our approach, participants would receive embroidered patches instead of traditional certificates. Each patch would represent a specific accomplishment or level reached in the Discover Nature Award. Patches would be awarded upon completion of related activities or milestones. Participants can attach patches to clothing, bags, or displays. They serve as concrete symbols of participants’ progress and success.
These patches are visible reminders of participants’ dedication. They also foster a sense of community and belonging. By offering engaging recognition, the brand boosts participation and motivates individuals to pursue goals. This strategy transforms recognition into badges of honour. It encourages a culture of celebration and fosters loyalty beyond the program.
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The Discover Nature Camp logo.
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Brand Colours
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The Discover Nature Camp logo.
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Brand Colours
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The Discover Nature Camp logo.
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Brand Colours
The Discover Nature Award is more than a concept. It’s a program for 18 to 28-year-olds navigating significant life changes. It offers free outdoor events and tree-planting days. These create chances for meaningful connection with nature.
This brand identity champions curiosity and action. With vibrant colours, playful shapes, and nature-inspired visuals, the Discover Nature Award empowers Borders Forest Trust. It fosters active connections with nature. The brand invites engagement that inspires wonder, purpose, and involvement.
The Discover Nature Award brand celebrates nature as a source of joy, learning, and connection. It encourages exploration and appreciation. The outdoor experience becomes accessible and meaningful for all. The collaboration created a welcoming brand that invites a transformative journey to nature.
The Discover Nature Award is more than a concept. It’s a program for 18 to 28-year-olds navigating significant life changes. It offers free outdoor events and tree-planting days. These create chances for meaningful connection with nature.
This brand identity champions curiosity and action. With vibrant colours, playful shapes, and nature-inspired visuals, the Discover Nature Award empowers Borders Forest Trust. It fosters active connections with nature. The brand invites engagement that inspires wonder, purpose, and involvement.
The Discover Nature Award brand celebrates nature as a source of joy, learning, and connection. It encourages exploration and appreciation. The outdoor experience becomes accessible and meaningful for all. The collaboration created a welcoming brand that invites a transformative journey to nature.
The Discover Nature Award is more than a concept. It’s a program for 18 to 28-year-olds navigating significant life changes. It offers free outdoor events and tree-planting days. These create chances for meaningful connection with nature.
This brand identity champions curiosity and action. With vibrant colours, playful shapes, and nature-inspired visuals, the Discover Nature Award empowers Borders Forest Trust. It fosters active connections with nature. The brand invites engagement that inspires wonder, purpose, and involvement.
The Discover Nature Award brand celebrates nature as a source of joy, learning, and connection. It encourages exploration and appreciation. The outdoor experience becomes accessible and meaningful for all. The collaboration created a welcoming brand that invites a transformative journey to nature.
The Discover Nature Award is more than a concept. It’s a program for 18 to 28-year-olds navigating significant life changes. It offers free outdoor events and tree-planting days. These create chances for meaningful connection with nature.
This brand identity champions curiosity and action. With vibrant colours, playful shapes, and nature-inspired visuals, the Discover Nature Award empowers Borders Forest Trust. It fosters active connections with nature. The brand invites engagement that inspires wonder, purpose, and involvement.
The Discover Nature Award brand celebrates nature as a source of joy, learning, and connection. It encourages exploration and appreciation. The outdoor experience becomes accessible and meaningful for all. The collaboration created a welcoming brand that invites a transformative journey to nature.