Discover Nature Award

At the heart of the identity is a stylised Scots pine cone. A symbol of growth, resilience, and new beginnings; versatile enough to work across print, signage, and digital without losing its warmth.

Bold, wayfinding-inspired typography anchors the visual system. A guiding beacon rather than a decorative element; like a trail marker, it exists to orient rather than impress.

Certificates get filed away. I suggested a reward system inspired by organisations like the Scouts: embroidered patches awarded at each milestone, representing specific accomplishments within the programme. Something participants could attach to a jacket or a bag, a visible, tangible mark of where they’d been and what they’d done.

Recognition becomes something carried rather than stored. That shift changes how the programme feels from the inside.

The award is aimed at 18 to 28-year-olds navigating significant life changes. Free outdoor events, tree-planting days, and chances for meaningful connection with nature, at a moment when it’s most needed. The identity needed to feel open and welcoming without being soft. Curious and active, not passive.