For brands that exist in the physical world.

Bough is an independent design studio in Aberdeenshire, Scotland. Brand identity, web design, and the thinking rooted together.

For brands that exist in the physical world.

Bough is an independent design studio in Aberdeenshire, Scotland. Brand identity, web design, and the thinking rooted together.

For brands that exist in the physical world.

Bough is an independent design studio in Aberdeenshire, Scotland. Brand identity, web design, and the thinking rooted together.

For brands that exist in the physical world.

Bough is an independent design studio in Aberdeenshire, Scotland. Brand identity, web design, and the thinking rooted together.

Studio

Bough is the work of Paul Mullen, a brand identity and web designer with over twenty years of experience across identity, digital design, and the strategic thinking that connects them.

The clients I do my best work with are building something real. Outdoor brands, Scottish food and drink, and businesses with a physical presence that need an identity strong enough to carry it.

I work as a collaborator, not a contractor. The projects that go best are the ones where the client is ready to go on a journey and trust the process.

Partnerships

A track record in outdoor and active lifestyle brands. The foundation, not the limit.

A track record with outdoor and active lifestyle brands. The foundation, not the limit.

Developing Mountain Biking in Scotland logo
Developing Mountain Biking in Scotland logo
Fox logo
Fox logo
Pinkbike Logo
Pinkbike Logo
Ramblers logo
Ramblers logo

Live Websites

The brand idea should survive the move to a live site. Every website here was designed and built by the same person who developed the brand. No handoff, no drift.