Project
Regroup Coffee + Bicycles
Overview
Regroup is a place built around two rituals that share more than most people realise. Speciality coffee and cycling both reward patience, consistency, and the kind of community that forms around doing something properly.
The brief was to bring the website in line with that quality, and to make it easier for people to find what they came for.
Deliverables
Brand Design
Brand Development
Digital Design
eCommerce
UI & UX Design
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Typography brand development, Graphik Condensed by Commercial Type and Matter by Displaay Type Foundry.
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Colour brand development inspired by Southwest Arizona.
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Typography brand development, Graphik Condensed by Commercial Type and Matter by Displaay Type Foundry.
↑
Colour brand development inspired by Southwest Arizona.
↑
Typography brand development, Graphik Condensed by Commercial Type and Matter by Displaay Type Foundry.
↑
Colour brand development inspired by Southwest Arizona.
We focused on developing and expanding existing brand elements. Bough created a modern typographic style (Graphik Condensed by Commercial Type and Matter by Displaay Type Foundry) and a fresh colour palette, chosen to convey the spirit of Regroup: vibrant, bold, and community-oriented. This visual system was applied throughout the site, creating a cohesive and inviting aesthetic that reflects Regroup's high-quality boutique atmosphere.
We focused on developing and expanding existing brand elements. Bough created a modern typographic style (Graphik Condensed by Commercial Type and Matter by Displaay Type Foundry) and a fresh colour palette, chosen to convey the spirit of Regroup: vibrant, bold, and community-oriented. This visual system was applied throughout the site, creating a cohesive and inviting aesthetic that reflects Regroup's high-quality boutique atmosphere.
We focused on developing and expanding existing brand elements. Bough created a modern typographic style (Graphik Condensed by Commercial Type and Matter by Displaay Type Foundry) and a fresh colour palette, chosen to convey the spirit of Regroup: vibrant, bold, and community-oriented. This visual system was applied throughout the site, creating a cohesive and inviting aesthetic that reflects Regroup's high-quality boutique atmosphere.
To boost user engagement, we integrated interactive elements that encourage exploration, such as dynamic menus, engaging product showcases, and optimised mobile layouts to enhance accessibility across all devices.
The result is a website that captures the essence of Regroup's unique coffee and cycling culture and provides a frictionless experience that draws users in and encourages more profound engagement with the brand.
To boost user engagement, we integrated interactive elements that encourage exploration, such as dynamic menus, engaging product showcases, and optimised mobile layouts to enhance accessibility across all devices.
The result is a website that captures the essence of Regroup's unique coffee and cycling culture and provides a frictionless experience that draws users in and encourages more profound engagement with the brand.
To boost user engagement, we integrated interactive elements that encourage exploration, such as dynamic menus, engaging product showcases, and optimised mobile layouts to enhance accessibility across all devices.
The result is a website that captures the essence of Regroup's unique coffee and cycling culture and provides a frictionless experience that draws users in and encourages more profound engagement with the brand.
A site that feels like the place it represents. That’s what the brief asked for, and what the work delivered.
Testimonial
Paul was instrumental in bringing together our vision for Regroup’s digital facelift. He instantly understood our ethos and provided patient guidance in designing a site for us that was both functional and visually beautiful. Paul’s professionalism and innate attention to detail make him a rare professional in today’s digital world. I highly recommend his services for your next website or branding project.
Adam L. Eggebrecht
Co-Founder, Regroup, Arizona, USA
Testimonial
Paul was instrumental in bringing together our vision for Regroup’s digital facelift. He instantly understood our ethos and provided patient guidance in designing a site for us that was both functional and visually beautiful. Paul’s professionalism and innate attention to detail make him a rare professional in today’s digital world. I highly recommend his services for your next website or branding project.
Adam L. Eggebrecht
Co-Founder, Regroup, Arizona, USA
Testimonial
Paul was instrumental in bringing together our vision for Regroup’s digital facelift. He instantly understood our ethos and provided patient guidance in designing a site for us that was both functional and visually beautiful. Paul’s professionalism and innate attention to detail make him a rare professional in today’s digital world. I highly recommend his services for your next website or branding project.
Adam L. Eggebrecht
Co-Founder, Regroup, Arizona, USA
Testimonial
Paul was instrumental in bringing together our vision for Regroup’s digital facelift. He instantly understood our ethos and provided patient guidance in designing a site for us that was both functional and visually beautiful. Paul’s professionalism and innate attention to detail make him a rare professional in today’s digital world. I highly recommend his services for your next website or branding project.
Adam L. Eggebrecht
Co-Founder, Regroup, Arizona, USA