Project

CRC

Overview

CR Contracting North Ltd (CRC), a leading company specialising in civil works, trail design & construction, and environmental engineering, recognised the need to update its existing brand identity to accommodate its new sub-brand, CRC Trails, focused on mountain bike trails and path projects. As an established brand, it was important for CRC to appeal to the biking community while maintaining a professional image for its primary clients.

At the forefront of this rebranding effort was developing a new website, and we were honoured to be entrusted with this project. Leveraging our skillset and experience in website design and development, we created a great site and presented CRC's case studies and services in the best possible light.

Project Partners: Yep Digital, Web Development / Freshly Ground Copy, Copywriting

Deliverables

Brand Design

Brand Development

Brand Guidelines

Brand Identity

Environmental Design

Livery

Digital Design

Development & Management

Social Media

UI & UX Design

Web Design

Print Design

Advertising

Marketing Collateral

Website

View Live Site

↗

View Live Site

↗

We expanded CRC's colour palette and introduced a new set of iconography that allowed us to build a more cohesive and engaging system for presenting related content. By carefully crafting the website's design, layout, and content, we created a highly functional and visually appealing website that captured the essence of CRC's brand while catering to the needs of its diverse audience.

We are proud to have played a key role in helping them achieve their branding and marketing goals. Our partnership with CRC will continue to grow and evolve as we work together to expand further and enhance their online presence.

Related Projects