CRC staff working on a MTB trail
CRC staff working on a MTB trail
CRC staff working on a MTB trail

Client

CRC

Client

CRC

Client

CRC

Overview

CR Contracting North Ltd (CRC), a leading company specialising in civil works, trail design & construction, and environmental engineering, recognised the need to update its existing brand identity to accommodate its new sub-brand, CRC Trails, focused on mountain bike trails and path projects. As an established brand, it was important for CRC to appeal to the biking community while maintaining a professional image for its primary clients.

Deliverables

Brand Identity

Web Design

Overview

CR Contracting North Ltd (CRC), a leading company specialising in civil works, trail design & construction, and environmental engineering, recognised the need to update its existing brand identity to accommodate its new sub-brand, CRC Trails, focused on mountain bike trails and path projects. As an established brand, it was important for CRC to appeal to the biking community while maintaining a professional image for its primary clients.

Deliverables

Brand Identity

Web Design

Overview

CR Contracting North Ltd (CRC), a leading company specialising in civil works, trail design & construction, and environmental engineering, recognised the need to update its existing brand identity to accommodate its new sub-brand, CRC Trails, focused on mountain bike trails and path projects. As an established brand, it was important for CRC to appeal to the biking community while maintaining a professional image for its primary clients.

Deliverables

Brand Identity

Web Design

Project Partners

As an independent studio, we believe in partnering with others to achieve our client's goals.

A trusted web development partner with nearly 20 years of experience in the industry, Yep Digital specialises in Craft CMS and other web technologies; they bring our designs to life with custom-built websites that are beautiful and functional. Their expertise and attention to detail ensure that our client’s digital presence represents their brand.

Nicola at Freshly Ground Copy offers a wide range of copywriting services that help our clients create engaging and thoughtful content that resonates with their target audience. As our go-to wordsmith, Nicola works closely with our clients to craft copy that communicates their message effectively and captures the reader's attention.

Project Partners

As an independent studio, we believe in partnering with others to achieve our client's goals.

A trusted web development partner with nearly 20 years of experience in the industry, Yep Digital specialises in Craft CMS and other web technologies; they bring our designs to life with custom-built websites that are beautiful and functional. Their expertise and attention to detail ensure that our client’s digital presence represents their brand.

Nicola at Freshly Ground Copy offers a wide range of copywriting services that help our clients create engaging and thoughtful content that resonates with their target audience. As our go-to wordsmith, Nicola works closely with our clients to craft copy that communicates their message effectively and captures the reader's attention.

Project Partners

As an independent studio, we believe in partnering with others to achieve our client's goals.

A trusted web development partner with nearly 20 years of experience in the industry, Yep Digital specialises in Craft CMS and other web technologies; they bring our designs to life with custom-built websites that are beautiful and functional. Their expertise and attention to detail ensure that our client’s digital presence represents their brand.

Nicola at Freshly Ground Copy offers a wide range of copywriting services that help our clients create engaging and thoughtful content that resonates with their target audience. As our go-to wordsmith, Nicola works closely with our clients to craft copy that communicates their message effectively and captures the reader's attention.

CRC logo
CRC logo
CRC logo
CRC logo
CRC logo
CRC Trails logo
CRC logo
CRC Trails logo
CRC logo
CRC Trails logo
Visual from the CRC website
Visual from the CRC website
Visual from the CRC website

At the forefront of this rebranding effort was developing a new website, and we were honoured to be entrusted with this project. Leveraging our skillset and experience in website design and development, we created a great site and presented CRC's case studies and services in the best possible light.

To achieve this goal, we expanded CRC's colour palette. We introduced a new set of iconography that allowed us to build a more cohesive and engaging system for presenting related content. By carefully crafting the website's design, layout, and content, we created a highly functional and visually appealing website that captured the essence of CRC's brand while catering to the needs of its diverse audience.

At the forefront of this rebranding effort was developing a new website, and we were honoured to be entrusted with this project. Leveraging our skillset and experience in website design and development, we created a great site and presented CRC's case studies and services in the best possible light.

To achieve this goal, we expanded CRC's colour palette. We introduced a new set of iconography that allowed us to build a more cohesive and engaging system for presenting related content. By carefully crafting the website's design, layout, and content, we created a highly functional and visually appealing website that captured the essence of CRC's brand while catering to the needs of its diverse audience.

At the forefront of this rebranding effort was developing a new website, and we were honoured to be entrusted with this project. Leveraging our skillset and experience in website design and development, we created a great site and presented CRC's case studies and services in the best possible light.

To achieve this goal, we expanded CRC's colour palette. We introduced a new set of iconography that allowed us to build a more cohesive and engaging system for presenting related content. By carefully crafting the website's design, layout, and content, we created a highly functional and visually appealing website that captured the essence of CRC's brand while catering to the needs of its diverse audience.

Visual from the CRC website
CRC icons
Visual from the CRC website
Visual from the CRC website
CRC icons
Visual from the CRC website
Visual from the CRC website
CRC icons
Visual from the CRC website
Visual from the CRC website
Visual from the CRC website
Visual from the CRC website

Overall, our work on CRC's new website was a resounding success, and we are proud to have played a key role in helping them achieve their branding and marketing goals. We believe that our partnership with CRC will continue to grow and evolve as we work together to expand further and enhance their online presence.

Overall, our work on CRC's new website was a resounding success, and we are proud to have played a key role in helping them achieve their branding and marketing goals. We believe that our partnership with CRC will continue to grow and evolve as we work together to expand further and enhance their online presence.

Overall, our work on CRC's new website was a resounding success, and we are proud to have played a key role in helping them achieve their branding and marketing goals. We believe that our partnership with CRC will continue to grow and evolve as we work together to expand further and enhance their online presence.

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