Project
MTB Fit
Overview
MTB Fitness approached us with the exciting challenge of designing a new visual identity for their fitness app, MTB Fit. We aimed to create a unique and memorable icon, setting it apart from the numerous other fitness brands that use generic gym equipment icons.
Inspired by the iconic sporting pictograms of the 1972 Munich Olympics designed by Gerhard Joksch and Otl Aicher, we developed a simple yet striking icon that perfectly represents the MTB Fit brand. The icon depicts the upper body of a mountain biker in a confident and controlled stance, with negative space cleverly incorporated to form a simple mountain shape.
This approach allowed us to create an icon that is visually appealing and versatile enough to work across various digital devices, including smartphones, tablets, and smartwatches. The icon's simplicity and legibility make it instantly recognisable, enhancing the brand's identity and making it more memorable to potential users.
Deliverables
Brand Design
Brand Development
Brand Guidelines
Brand Identity
