Project
North East Adventure Tourism
Overview
NEAT is focused on developing the local economy and promoting adventure tourism in the North East region of Scotland through sustainable infrastructure and collaborative partnerships. As such, we wanted to create a brand that embodies these ideals and resonates with NEAT's target audience.
We thoroughly researched the adventure tourism industry, the region's culture, history, and natural landscape. We explored similar brands to identify opportunities for differentiation. Working closely with the NEAT team, we gained insight into their vision, mission, and values and understood their target audience and messaging.
Project Partners: Yep Digital, Web Development
Deliverables
Brand Design
Brand Development
Brand Guidelines
Brand Identity
Digital Design
Development & Management
Social Media
UI & UX Design
Web Design
Print Design
Advertising
Marketing Collateral
Website
