Mockup of the NEAT website
Mockup of the NEAT website
Mockup of the NEAT website

Client

North East Adventure Tourism

Client

North East Adventure Tourism

Client

North East Adventure Tourism

Overview

NEAT is focused on developing the local economy and promoting adventure tourism in the North East region of Scotland through sustainable infrastructure and collaborative partnerships. As such, we wanted to create a brand that embodies these ideals and resonates with NEAT's target audience.

Deliverables

Brand Identity

Print

Web Design

Overview

NEAT is focused on developing the local economy and promoting adventure tourism in the North East region of Scotland through sustainable infrastructure and collaborative partnerships. As such, we wanted to create a brand that embodies these ideals and resonates with NEAT's target audience.

Deliverables

Brand Identity

Print

Web Design

Overview

NEAT is focused on developing the local economy and promoting adventure tourism in the North East region of Scotland through sustainable infrastructure and collaborative partnerships. As such, we wanted to create a brand that embodies these ideals and resonates with NEAT's target audience.

Deliverables

Brand Identity

Print

Web Design

Project Partners

As an independent studio, we believe in partnering with others to achieve our client's goals.

A trusted web development partner with nearly 20 years of experience in the industry, Yep Digital specialises in Craft CMS and other web technologies; they bring our designs to life with custom-built websites that are beautiful and functional. Their expertise and attention to detail ensure that our client’s digital presence represents their brand.

Project Partners

As an independent studio, we believe in partnering with others to achieve our client's goals.

A trusted web development partner with nearly 20 years of experience in the industry, Yep Digital specialises in Craft CMS and other web technologies; they bring our designs to life with custom-built websites that are beautiful and functional. Their expertise and attention to detail ensure that our client’s digital presence represents their brand.

Project Partners

As an independent studio, we believe in partnering with others to achieve our client's goals.

A trusted web development partner with nearly 20 years of experience in the industry, Yep Digital specialises in Craft CMS and other web technologies; they bring our designs to life with custom-built websites that are beautiful and functional. Their expertise and attention to detail ensure that our client’s digital presence represents their brand.

NEAT logo
NEAT logo
NEAT logo
NEAT logo

We thoroughly researched the adventure tourism industry, the region's culture, history, and natural landscape. We explored similar brands to identify opportunities for differentiation. Working closely with the NEAT team, we gained insight into their vision, mission, and values and understood their target audience and messaging.

Based on our research, we developed a brand identity and website that positions NEAT as a dynamic and forward-thinking organisation committed to building a sustainable future for adventure tourism in the area.

We thoroughly researched the adventure tourism industry, the region's culture, history, and natural landscape. We explored similar brands to identify opportunities for differentiation. Working closely with the NEAT team, we gained insight into their vision, mission, and values and understood their target audience and messaging.

Based on our research, we developed a brand identity and website that positions NEAT as a dynamic and forward-thinking organisation committed to building a sustainable future for adventure tourism in the area.

We thoroughly researched the adventure tourism industry, the region's culture, history, and natural landscape. We explored similar brands to identify opportunities for differentiation. Working closely with the NEAT team, we gained insight into their vision, mission, and values and understood their target audience and messaging.

Based on our research, we developed a brand identity and website that positions NEAT as a dynamic and forward-thinking organisation committed to building a sustainable future for adventure tourism in the area.

NEAT icon
NEAT icon elements
NEAT icon
NEAT icon elements
NEAT icon
NEAT icon elements

The brand mark is a stylised representation of the North East's unique landscape, from the mountains to the sea and everything in between. The typography is clean and modern, with a strong, confident feel that conveys the organisation's leadership in the industry.

The brand mark is a stylised representation of the North East's unique landscape, from the mountains to the sea and everything in between. The typography is clean and modern, with a strong, confident feel that conveys the organisation's leadership in the industry.

The brand mark is a stylised representation of the North East's unique landscape, from the mountains to the sea and everything in between. The typography is clean and modern, with a strong, confident feel that conveys the organisation's leadership in the industry.

Visual from the NEAT website
Visual from the NEAT website
Visual from the NEAT website

The website was developed to provide visitors with a comprehensive understanding of NEAT, showcase its collaborative partnerships and share the pillars of their work; Infrastructure, Promotion & Awareness, Networking & Collaboration, and Training & Education. Each of these pillars plays a crucial role in NEAT's mission to build a sustainable future for adventure tourism in the North East. The website provides valuable insights into NEAT's progress and achievements in each area.

The website was developed to provide visitors with a comprehensive understanding of NEAT, showcase its collaborative partnerships and share the pillars of their work; Infrastructure, Promotion & Awareness, Networking & Collaboration, and Training & Education. Each of these pillars plays a crucial role in NEAT's mission to build a sustainable future for adventure tourism in the North East. The website provides valuable insights into NEAT's progress and achievements in each area.

The website was developed to provide visitors with a comprehensive understanding of NEAT, showcase its collaborative partnerships and share the pillars of their work; Infrastructure, Promotion & Awareness, Networking & Collaboration, and Training & Education. Each of these pillars plays a crucial role in NEAT's mission to build a sustainable future for adventure tourism in the North East. The website provides valuable insights into NEAT's progress and achievements in each area.

Visual from the NEAT website

Custom-built map to showcase local adventure businesses, facilities, and projects working collaboratively with NEAT.

Visual from the NEAT website
Visual from the NEAT website
Visual from the NEAT website

Custom-built map to showcase local adventure businesses, facilities, and projects working collaboratively with NEAT.

Visual from the NEAT website
Visual from the NEAT website
Visual from the NEAT website

Custom-built map to showcase local adventure businesses, facilities, and projects working collaboratively with NEAT.

Visual from the NEAT website
Visual from the NEAT website
Visual from the NEAT website
Visual from the NEAT website
Visual from the NEAT website

Quote

Working with Paul from Bough on our new website and brand projects has been a pleasure—he instantly understood the look and feel we wanted to represent our work and fit with our sector. From concept through to finalised product Paul has been brilliant to work alongside, and we look forward to more partnership projects with him in the future.

Will Clarke

NEAT Project Manager

Quote

Working with Paul from Bough on our new website and brand projects has been a pleasure—he instantly understood the look and feel we wanted to represent our work and fit with our sector. From concept through to finalised product Paul has been brilliant to work alongside, and we look forward to more partnership projects with him in the future.

Will Clarke

NEAT Project Manager

Quote

Working with Paul from Bough on our new website and brand projects has been a pleasure—he instantly understood the look and feel we wanted to represent our work and fit with our sector. From concept through to finalised product Paul has been brilliant to work alongside, and we look forward to more partnership projects with him in the future.

Will Clarke

NEAT Project Manager

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