The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.

Along with the rebranding project, we designed and developed a new website for DMBinS, a hub for mountain biking enthusiasts in Scotland. We carefully planned the website's structure and user experience to ensure that users could easily find the information they needed and interact with the brand's mission. Additionally, we ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.

The branding and website redesign is a solid foundation for DMBinS to continue growing and succeeding in its efforts to promote mountain biking in Scotland.