Project
Developing Mountain Biking in Scotland
Project
Developing Mountain Biking in Scotland
Project
Developing Mountain Biking in Scotland
Overview
We enjoyed working closely with Developing Mountain Biking in Scotland to revamp their branding, including a comprehensive website redesign. As the overseers of the Scottish Mountain Bike Strategy's delivery, DMBinS required a strong visual identity to communicate its dedication to promoting and developing mountain biking in Scotland.
Overview
We enjoyed working closely with Developing Mountain Biking in Scotland to revamp their branding, including a comprehensive website redesign. As the overseers of the Scottish Mountain Bike Strategy's delivery, DMBinS required a strong visual identity to communicate its dedication to promoting and developing mountain biking in Scotland.
The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.
The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.
The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.
The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.
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A series of contour graphics were produced for DMBinS's key destinations in Scotland.
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A series of contour graphics were produced for DMBinS's key destinations in Scotland.
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A series of contour graphics were produced for DMBinS's key destinations in Scotland.
Along with the rebranding project, we designed and developed a new website for DMBinS, a hub for mountain biking enthusiasts in Scotland. We carefully planned the website's structure and user experience to ensure that users could easily find the information they needed and interact with the brand's mission. Additionally, we ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.
Along with the rebranding project, we designed and developed a new website for DMBinS, a hub for mountain biking enthusiasts in Scotland. We carefully planned the website's structure and user experience to ensure that users could easily find the information they needed and interact with the brand's mission. Additionally, we ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.
Along with the rebranding project, we designed and developed a new website for DMBinS, a hub for mountain biking enthusiasts in Scotland. We carefully planned the website's structure and user experience to ensure that users could easily find the information they needed and interact with the brand's mission. Additionally, we ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.
Along with the rebranding project, we designed and developed a new website for DMBinS, a hub for mountain biking enthusiasts in Scotland. We carefully planned the website's structure and user experience to ensure that users could easily find the information they needed and interact with the brand's mission. Additionally, we ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.
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Interactive map allowing users to select ride guides based on location.
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Colour and iconography used to identify key pillars of DMBinS.
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Badges were designed to represent each of DMBinS's charitable causes.
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Interactive map allowing users to select ride guides based on location.
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Badges were designed to represent each of DMBinS's charitable causes.
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Colour and iconography used to identify key pillars of DMBinS.
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Interactive map allowing users to select ride guides based on location.
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Colour and iconography used to identify key pillars of DMBinS.
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Badges were designed to represent each of DMBinS's charitable causes.
The branding and website redesign is a solid foundation for DMBinS to continue growing and succeeding in its efforts to promote mountain biking in Scotland.
The branding and website redesign is a solid foundation for DMBinS to continue growing and succeeding in its efforts to promote mountain biking in Scotland.
The branding and website redesign is a solid foundation for DMBinS to continue growing and succeeding in its efforts to promote mountain biking in Scotland.
The branding and website redesign is a solid foundation for DMBinS to continue growing and succeeding in its efforts to promote mountain biking in Scotland.
Results
Data is based on analytics.
62%
More users visited the site
77%
More page views
108%
Increase in mobile usage
73%
Increase in social media acquisition
Results
Data is based on analytics.
62%
More users visited the site
77%
More page views
108%
Increase in mobile usage
73%
Increase in social media acquisition
Results
Data is based on analytics.
62%
More users visited the site
77%
More page views
108%
Increase in mobile usage
73%
Increase in social media acquisition