Developing Mountain Biking in Scotland  logo on an Endura jacket
Developing Mountain Biking in Scotland  logo on an Endura jacket
Developing Mountain Biking in Scotland  logo on an Endura jacket

Project

Developing Mountain Biking in Scotland

Project

Developing Mountain Biking in Scotland

Overview

We enjoyed working closely with Developing Mountain Biking in Scotland to revamp their branding, including a comprehensive website redesign. As the overseers of the Scottish Mountain Bike Strategy's delivery, DMBinS required a strong visual identity to communicate its dedication to promoting and developing mountain biking in Scotland.

The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.

Along with the rebranding project, we designed and developed a new website for DMBinS, a hub for mountain biking enthusiasts in Scotland. We carefully planned the website's structure and user experience to ensure that users could easily find the information they needed and interact with the brand's mission. Additionally, we ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.

The branding and website redesign is a solid foundation for DMBinS to continue growing and succeeding in its efforts to promote mountain biking in Scotland.

Project Partners: Yep Digital, Web Development

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The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.

Along with the rebranding project, we designed and developed a new website for DMBinS, a hub for mountain biking enthusiasts in Scotland. We carefully planned the website's structure and user experience to ensure that users could easily find the information they needed and interact with the brand's mission. Additionally, we ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.

The branding and website redesign is a solid foundation for DMBinS to continue growing and succeeding in its efforts to promote mountain biking in Scotland.

Project Partners: Yep Digital, Web Development

Read More

The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.

Along with the rebranding project, we designed and developed a new website for DMBinS, a hub for mountain biking enthusiasts in Scotland. We carefully planned the website's structure and user experience to ensure that users could easily find the information they needed and interact with the brand's mission. Additionally, we ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.

The branding and website redesign is a solid foundation for DMBinS to continue growing and succeeding in its efforts to promote mountain biking in Scotland.

Project Partners: Yep Digital, Web Development

Read More

The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.

Along with the rebranding project, we designed and developed a new website for DMBinS, a hub for mountain biking enthusiasts in Scotland. We carefully planned the website's structure and user experience to ensure that users could easily find the information they needed and interact with the brand's mission. Additionally, we ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.

The branding and website redesign is a solid foundation for DMBinS to continue growing and succeeding in its efforts to promote mountain biking in Scotland.

Project Partners: Yep Digital, Web Development

Read More

Deliverables

Art Direction

Brand Development

Brand Guidelines

Brand Identity

Brand Strategy

Livery

Development & Management

Digital Strategy

Motion Graphics

Social Media

UI & UX Design

Web Design

Marketing Collateral

Developing Mountain Biking in Scotland  Logo
Developing Mountain Biking in Scotland  Logo
Developing Mountain Biking in Scotland  Logo
Developing Mountain Biking in Scotland badge
Developing Mountain Biking in Scotland badge
Developing Mountain Biking in Scotland badge
Developing Mountain Biking in Scotland contour graphic

A series of contour graphics were produced for DMBinS's key destinations in Scotland.

Developing Mountain Biking in Scotland contour graphic

A series of contour graphics were produced for DMBinS's key destinations in Scotland.

Developing Mountain Biking in Scotland contour graphic

A series of contour graphics were produced for DMBinS's key destinations in Scotland.

Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website

Interactive map allowing users to select ride guides based on location.

Visual from the Developing Mountain Biking in Scotland website

Interactive map allowing users to select ride guides based on location.

Visual from the Developing Mountain Biking in Scotland website

Interactive map allowing users to select ride guides based on location.

Developing Mountain Biking in Scotland charitable causes badges

Badges were designed to represent each of DMBinS's charitable causes.

Developing Mountain Biking in Scotland charitable causes badges

Badges were designed to represent each of DMBinS's charitable causes.

Developing Mountain Biking in Scotland charitable causes badges

Badges were designed to represent each of DMBinS's charitable causes.

Developing Mountain Biking in Scotland pillar icons

Colour and iconography used to identify key pillars of DMBinS.

Developing Mountain Biking in Scotland pillar icons

Colour and iconography used to identify key pillars of DMBinS.

Developing Mountain Biking in Scotland pillar icons

Colour and iconography used to identify key pillars of DMBinS.

Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website

Results

Data is based on analytics.

62%

More users visited the site

77%

More page views

108%

Increase in mobile usage

73%

Increase in social media acquisition

Results

Data is based on analytics.

62%

More users visited the site

77%

More page views

108%

Increase in mobile usage

73%

Increase in social media acquisition

Results

Data is based on analytics.

62%

More users visited the site

77%

More page views

108%

Increase in mobile usage

73%

Increase in social media acquisition

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