Developing Mountain Biking in Scotland  logo on an Endura jacket
Developing Mountain Biking in Scotland  logo on an Endura jacket
Developing Mountain Biking in Scotland  logo on an Endura jacket

Client

Developing Mountain Biking in Scotland

Client

Developing Mountain Biking in Scotland

Client

Developing Mountain Biking in Scotland

Overview

We enjoyed working closely with Developing Mountain Biking in Scotland to revamp their branding, including a comprehensive website redesign. As the overseers of the Scottish Mountain Bike Strategy's delivery, DMBinS required a strong visual identity to communicate its dedication to promoting and developing mountain biking in Scotland.

Deliverables

Brand Identity

Print

Motion Graphics

Web Design

Overview

We enjoyed working closely with Developing Mountain Biking in Scotland to revamp their branding, including a comprehensive website redesign. As the overseers of the Scottish Mountain Bike Strategy's delivery, DMBinS required a strong visual identity to communicate its dedication to promoting and developing mountain biking in Scotland.

Deliverables

Brand Identity

Print

Motion Graphics

Web Design

Overview

We enjoyed working closely with Developing Mountain Biking in Scotland to revamp their branding, including a comprehensive website redesign. As the overseers of the Scottish Mountain Bike Strategy's delivery, DMBinS required a strong visual identity to communicate its dedication to promoting and developing mountain biking in Scotland.

Deliverables

Brand Identity

Print

Motion Graphics

Web Design

Project Partners

As an independent studio, we believe in partnering with others to achieve our client's goals.

A trusted web development partner with nearly 20 years of experience in the industry, Yep Digital specialises in Craft CMS and other web technologies; they bring our designs to life with custom-built websites that are beautiful and functional. Their expertise and attention to detail ensure that our client’s digital presence represents their brand.

Project Partners

As an independent studio, we believe in partnering with others to achieve our client's goals.

A trusted web development partner with nearly 20 years of experience in the industry, Yep Digital specialises in Craft CMS and other web technologies; they bring our designs to life with custom-built websites that are beautiful and functional. Their expertise and attention to detail ensure that our client’s digital presence represents their brand.

Project Partners

As an independent studio, we believe in partnering with others to achieve our client's goals.

A trusted web development partner with nearly 20 years of experience in the industry, Yep Digital specialises in Craft CMS and other web technologies; they bring our designs to life with custom-built websites that are beautiful and functional. Their expertise and attention to detail ensure that our client’s digital presence represents their brand.

Developing Mountain Biking in Scotland  Logo
Developing Mountain Biking in Scotland  Logo
Developing Mountain Biking in Scotland  Logo
Developing Mountain Biking in Scotland  Logo

The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.

The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.

The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.

Developing Mountain Biking in Scotland badge
Developing Mountain Biking in Scotland contour graphic

A series of contour graphics were produced for DMBinS's key destinations in Scotland.

Developing Mountain Biking in Scotland badge
Developing Mountain Biking in Scotland contour graphic

A series of contour graphics were produced for DMBinS's key destinations in Scotland.

Developing Mountain Biking in Scotland badge
Developing Mountain Biking in Scotland contour graphic

A series of contour graphics were produced for DMBinS's key destinations in Scotland.

Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website

In addition to the branding work, we designed and developed a new website for DMBinS that would serve as a hub for mountain biking enthusiasts in Scotland. The website's architecture and user experience were carefully planned to ensure users could easily find the information they sought and engage with the brand's mission. We also ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.

In addition to the branding work, we designed and developed a new website for DMBinS that would serve as a hub for mountain biking enthusiasts in Scotland. The website's architecture and user experience were carefully planned to ensure users could easily find the information they sought and engage with the brand's mission. We also ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.

In addition to the branding work, we designed and developed a new website for DMBinS that would serve as a hub for mountain biking enthusiasts in Scotland. The website's architecture and user experience were carefully planned to ensure users could easily find the information they sought and engage with the brand's mission. We also ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.

Visual from the Developing Mountain Biking in Scotland website

Interactive map allowing users to select ride guides based on location.

Developing Mountain Biking in Scotland charitable causes badges

Badges were designed to represent each of DMBinS's charitable causes.

Developing Mountain Biking in Scotland pillar icons

Colour and iconography used to identify key pillars of DMBinS.

Visual from the Developing Mountain Biking in Scotland website

Interactive map allowing users to select ride guides based on location.

Developing Mountain Biking in Scotland charitable causes badges

Badges were designed to represent each of DMBinS's charitable causes.

Developing Mountain Biking in Scotland pillar icons

Colour and iconography used to identify key pillars of DMBinS.

Visual from the Developing Mountain Biking in Scotland website

Interactive map allowing users to select ride guides based on location.

Developing Mountain Biking in Scotland charitable causes badges

Badges were designed to represent each of DMBinS's charitable causes.

Developing Mountain Biking in Scotland pillar icons

Colour and iconography used to identify key pillars of DMBinS.

Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website
Visual from the Developing Mountain Biking in Scotland website

Overall, we are thrilled with the results of our collaboration with DMBinS. The new branding and website provide a strong foundation for the brand's continued growth and success in promoting mountain biking in Scotland.

Overall, we are thrilled with the results of our collaboration with DMBinS. The new branding and website provide a strong foundation for the brand's continued growth and success in promoting mountain biking in Scotland.

Overall, we are thrilled with the results of our collaboration with DMBinS. The new branding and website provide a strong foundation for the brand's continued growth and success in promoting mountain biking in Scotland.

Results

Data is based on analytics.

62%

More users visited the site

77%

More page views

108%

Increase in mobile usage

73%

Increase in social media acquisition

Results

Data is based on analytics.

62%

More users visited the site

77%

More page views

108%

Increase in mobile usage

73%

Increase in social media acquisition

Results

Data is based on analytics.

62%

More users visited the site

77%

More page views

108%

Increase in mobile usage

73%

Increase in social media acquisition

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