Project

Developing Mountain Biking in Scotland

Overview

We enjoyed working closely with Developing Mountain Biking in Scotland to revamp their branding, including a comprehensive website redesign. As the overseers of the Scottish Mountain Bike Strategy's delivery, DMBinS required a strong visual identity to communicate its dedication to promoting and developing mountain biking in Scotland.

Deliverables

Brand Design

Art Direction

Brand Development

Brand Guidelines

Brand Identity

Brand Strategy

Livery

Digital Design

Development & Management

Digital Strategy

Motion Graphics

Social Media

UI & UX Design

Web Design

Print Design

Marketing Collateral

Website

View Live Site

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View Live Site

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The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.

The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.

The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.

Developing Mountain Biking in Scotland badge

Developing Mountain Biking in Scotland contour graphic

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A series of contour graphics were produced for DMBinS's key destinations in Scotland.

Developing Mountain Biking in Scotland badge

Developing Mountain Biking in Scotland contour graphic

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A series of contour graphics were produced for DMBinS's key destinations in Scotland.

Developing Mountain Biking in Scotland badge

Developing Mountain Biking in Scotland contour graphic

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A series of contour graphics were produced for DMBinS's key destinations in Scotland.

Visual from the Developing Mountain Biking in Scotland website

Visual from the Developing Mountain Biking in Scotland website

Visual from the Developing Mountain Biking in Scotland website

Along with the rebranding project, we designed and developed a new website for DMBinS, a hub for mountain biking enthusiasts in Scotland. We carefully planned the website's structure and user experience to ensure that users could easily find the information they needed and interact with the brand's mission. Additionally, we ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.

Along with the rebranding project, we designed and developed a new website for DMBinS, a hub for mountain biking enthusiasts in Scotland. We carefully planned the website's structure and user experience to ensure that users could easily find the information they needed and interact with the brand's mission. Additionally, we ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.

Along with the rebranding project, we designed and developed a new website for DMBinS, a hub for mountain biking enthusiasts in Scotland. We carefully planned the website's structure and user experience to ensure that users could easily find the information they needed and interact with the brand's mission. Additionally, we ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.

Visual from the Developing Mountain Biking in Scotland website

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Interactive map allowing users to select ride guides based on location.

Developing Mountain Biking in Scotland pillar icons

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Colour and iconography used to identify key pillars of DMBinS.

Developing Mountain Biking in Scotland charitable causes badges

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Badges were designed to represent each of DMBinS's charitable causes.

Visual from the Developing Mountain Biking in Scotland website

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Interactive map allowing users to select ride guides based on location.

Developing Mountain Biking in Scotland charitable causes badges

↑

Badges were designed to represent each of DMBinS's charitable causes.

Developing Mountain Biking in Scotland pillar icons

↑

Colour and iconography used to identify key pillars of DMBinS.

Visual from the Developing Mountain Biking in Scotland website

↑

Interactive map allowing users to select ride guides based on location.

Developing Mountain Biking in Scotland pillar icons

↑

Colour and iconography used to identify key pillars of DMBinS.

Developing Mountain Biking in Scotland charitable causes badges

↑

Badges were designed to represent each of DMBinS's charitable causes.

Visual from the Developing Mountain Biking in Scotland website

Visual from the Developing Mountain Biking in Scotland website

Visual from the Developing Mountain Biking in Scotland website

Visual from the Developing Mountain Biking in Scotland website

Visual from the Developing Mountain Biking in Scotland website

Visual from the Developing Mountain Biking in Scotland website

Visual from the Developing Mountain Biking in Scotland website

Visual from the Developing Mountain Biking in Scotland website

Visual from the Developing Mountain Biking in Scotland website

The branding and website redesign is a solid foundation for DMBinS to continue growing and succeeding in its efforts to promote mountain biking in Scotland.

The branding and website redesign is a solid foundation for DMBinS to continue growing and succeeding in its efforts to promote mountain biking in Scotland.

The branding and website redesign is a solid foundation for DMBinS to continue growing and succeeding in its efforts to promote mountain biking in Scotland.

Results

Results

Data is based on analytics.

62%

More users visited the site

77%

More page views

108%

Increase in mobile usage

73%

Increase in social media acquisition

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