Project Partners
As an independent studio, we believe in partnering with others to achieve our client's goals.
The new identity retained some aspects of its previous logo while enhancing its ability to adapt to various use cases. We also selected Production Type's 'Enduro' typeface to complement the brand's focus on mountain biking.
A series of contour graphics were produced for DMBinS's key destinations in Scotland.
In addition to the branding work, we designed and developed a new website for DMBinS that would serve as a hub for mountain biking enthusiasts in Scotland. The website's architecture and user experience were carefully planned to ensure users could easily find the information they sought and engage with the brand's mission. We also ensured the website was fully responsive and accessible on all devices, from desktops to smartphones.
Interactive map allowing users to select ride guides based on location.
Badges were designed to represent each of DMBinS's charitable causes.
Colour and iconography used to identify key pillars of DMBinS.
Overall, we are thrilled with the results of our collaboration with DMBinS. The new branding and website provide a strong foundation for the brand's continued growth and success in promoting mountain biking in Scotland.
Results
62%
More users visited the site
77%
More page views
108%
Increase in mobile usage
73%
Increase in social media acquisition