Our team worked closely with Ben to create a visually stunning brand identity that would capture the essence of the sport while staying true to the Pinkbike brand.
The brand identity we created for Pinkbike Racing incorporated bold typography & vibrant colours inspired by 80's VHS aesthetics and the energy of downhill mountain biking. We wanted to create a brand identity that would look great on the team's livery and resonate with fans of the sport worldwide.
We also assisted Sleeper.Co, a leading creative production company and sports content studio, in producing a suite of motion graphic assets for the YouTube series that followed the team at the UCI Downhill World Cup. The assets included intros, outros, lower-thirds, and other animated assets, all designed to elevate the production quality of the series and showcase the team's racing journey.
Paul is a dedicated and skilled designer with a clean and clear creative philosophy that made finding a brand identity for my businesses straightforward. He's flexible and understands what the client needs in ways other more corporate design studios lack. I wouldn't hesitate to work with him again on any projects in the future.