Downhill Mountain Biker Aimi Kenyon at Fort William 2022

Project

Pinkbike Racing

Overview

As avid mountain bike enthusiasts, we were thrilled when Ben Cathro approached us to work on a brand identity for Pinkbike's new downhill race team, Pinkbike Racing. Given our previous successful collaborations with Ben, we jumped at the opportunity to work on such an exciting project.

Our team worked closely with Ben to create a visually stunning brand identity that would capture the essence of the sport while staying true to the Pinkbike brand.

Credits: Matt Staggs, Photography

Deliverables

Brand Design

Brand Development

Brand Identity

Livery

Digital Design

Motion Graphics

Social Media

Print Design

The brand identity we created for Pinkbike Racing incorporated bold typography & vibrant colours inspired by 80's VHS aesthetics and the energy of downhill mountain biking. We wanted to create a brand identity that would look great on the team's livery and resonate with fans of the sport worldwide.

The brand identity we created for Pinkbike Racing incorporated bold typography & vibrant colours inspired by 80's VHS aesthetics and the energy of downhill mountain biking. We wanted to create a brand identity that would look great on the team's livery and resonate with fans of the sport worldwide.

The brand identity we created for Pinkbike Racing incorporated bold typography & vibrant colours inspired by 80's VHS aesthetics and the energy of downhill mountain biking. We wanted to create a brand identity that would look great on the team's livery and resonate with fans of the sport worldwide.

Downhill Mountain Biker Ben Cathro wearing the Dharco Pinkbike Racing jersey

Downhill Mountain Biker Aimi Kenyon wearing the Dharco Pinkbike Racing jersey

Downhill Mountain Biker Ben Cathro wearing the Dharco Pinkbike Racing jersey

Downhill Mountain Biker Aimi Kenyon wearing the Dharco Pinkbike Racing jersey

Downhill Mountain Biker Ben Cathro wearing the Dharco Pinkbike Racing jersey

Downhill Mountain Biker Aimi Kenyon wearing the Dharco Pinkbike Racing jersey

We also assisted Sleeper.Co, a leading creative production company and sports content studio, in producing a suite of motion graphic assets for the YouTube series that followed the team at the UCI Downhill World Cup. The assets included intros, outros, lower-thirds, and other animated assets, all designed to elevate the production quality of the series and showcase the team's racing journey.

We also assisted Sleeper.Co, a leading creative production company and sports content studio, in producing a suite of motion graphic assets for the YouTube series that followed the team at the UCI Downhill World Cup. The assets included intros, outros, lower-thirds, and other animated assets, all designed to elevate the production quality of the series and showcase the team's racing journey.

We also assisted Sleeper.Co, a leading creative production company and sports content studio, in producing a suite of motion graphic assets for the YouTube series that followed the team at the UCI Downhill World Cup. The assets included intros, outros, lower-thirds, and other animated assets, all designed to elevate the production quality of the series and showcase the team's racing journey.

Still from the Pinkbike Racing YouTube series

Still from the Pinkbike Racing YouTube series

Still from the Pinkbike Racing YouTube series

Still from the Pinkbike Racing YouTube series

Still from the Pinkbike Racing YouTube series

Still from the Pinkbike Racing YouTube series

Still from the Pinkbike Racing YouTube series

Still from the Pinkbike Racing YouTube series

Still from the Pinkbike Racing YouTube series

Still from the Pinkbike Racing YouTube series

Still from the Pinkbike Racing YouTube series

Still from the Pinkbike Racing YouTube series

Testimonial

Paul is a dedicated and skilled designer with a clean and clear creative philosophy that made finding a brand identity for my businesses straightforward. He's flexible and understands what the client needs in ways other more corporate design studios lack. I wouldn't hesitate to work with him again on any projects in the future.

Ben Cathro

Pinkbike Racing

Testimonial

Paul is a dedicated and skilled designer with a clean and clear creative philosophy that made finding a brand identity for my businesses straightforward. He's flexible and understands what the client needs in ways other more corporate design studios lack. I wouldn't hesitate to work with him again on any projects in the future.

Ben Cathro

Pinkbike Racing

Testimonial

Paul is a dedicated and skilled designer with a clean and clear creative philosophy that made finding a brand identity for my businesses straightforward. He's flexible and understands what the client needs in ways other more corporate design studios lack. I wouldn't hesitate to work with him again on any projects in the future.

Ben Cathro

Pinkbike Racing

Testimonial

Paul is a dedicated and skilled designer with a clean and clear creative philosophy that made finding a brand identity for my businesses straightforward. He's flexible and understands what the client needs in ways other more corporate design studios lack. I wouldn't hesitate to work with him again on any projects in the future.

Ben Cathro

Pinkbike Racing

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